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What Type of Video Content?

What type of videos should you be creating?

As a company, the type of videos you should create depends on your industry, target audience, and marketing goals. Here are some video ideas that can benefit different types of businesses:


1. Product demonstrations: Showcase your products in action, highlighting their features, benefits, and how they solve customers' problems. This can help potential customers better understand your offerings.


2. Customer testimonials: Feature satisfied customers sharing their positive experiences with your products or services. Testimonials add credibility and build trust with prospective customers.


3. Explainer videos: Create concise and engaging videos that explain complex concepts, processes, or services your company offers. These videos can simplify information and help viewers understand your value proposition.


4. Behind-the-scenes: Give your audience a sneak peek into your company culture, production processes, or day-to-day operations. This humanises your brand and fosters a deeper connection with your audience.


5. Corporate storytelling: Share stories that convey your company's mission, values, and impact. Emphasise how your company makes a difference in people's lives or contributes to the community.


6. Thought leadership content: Position your company as an industry leader by creating videos that offer insights, expert opinions, and valuable knowledge. This can help establish your credibility and attract a professional audience.


7. Tutorials or how-to videos: Provide step-by-step instructions on using your products or services effectively. This can help customers make the most of their purchase and demonstrate your commitment to customer success.


Remember to align your video content with your overall marketing strategy, brand identity, and target audience. Engage with viewers, encourage social sharing, and optimise videos for platforms where your target audience is most active.

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