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Common Mistakes When Using Video.

Common mistakes when using video for business.

One of the biggest mistakes businesses make with video is not having a clear strategy or objective in mind. Creating videos without a clear purpose can lead to ineffective communication and wasted resources. Here are some common mistakes to avoid:                                                                         

  1. Lack of planning: Businesses sometimes jump into video production without proper planning. It's important to define your target audience, message, and goals before starting the production process. Without a clear plan, the video may lack focus and fail to resonate with viewers.                                                                                                                                                                      

  2. Poor storytelling: Storytelling is a powerful tool in video production. Many businesses make the mistake of creating videos that are purely promotional or overly technical, which can make them boring and unengaging. Instead, focus on telling a compelling story that connects with your audience on an emotional level.                                                                                                               

  3. Lengthy videos: Attention spans are short, and viewers are more likely to click away from long videos. Businesses often make the mistake of creating lengthy videos that lose the viewer's interest. Keep your videos concise and to the point, focusing on the key messages you want to convey.                                                                                                                                                                       

  4. Ignoring the mobile experience: With the rise of mobile devices, it's crucial to optimise your videos for mobile viewing. Many businesses fail to consider how their videos will look and perform on smaller screens, resulting in a poor user experience. Ensure your videos are responsive and mobile-friendly to reach a wider audience.                                                                      

  5. Neglecting video SEO: Video SEO (Search Engine Optimisation) is often overlooked by businesses. Without optimising your videos for search engines, they may struggle to gain visibility and reach the intended audience. Use relevant keywords, tags, and a descriptive title and description to improve your video's discoverability.                                                                             

  6. Poor production quality: While you don't necessarily need Hollywood-level production, poor video quality can reflect poorly on your brand. Businesses sometimes make the mistake of cutting corners on production, resulting in videos that appear unprofessional or amateurish. Invest in decent equipment and consider working with professionals to ensure a polished final product.                                                                                                                                                                      

  7. Lack of promotion: Even if you create a fantastic video, it won't be effective if no one sees it. Businesses often make the mistake of not promoting their videos enough. Share your videos across multiple channels, including your website, social media platforms, and email newsletters, to maximise their reach and engagement.                                                                             

By avoiding these common mistakes, businesses can create more impactful and successful videos that effectively convey their message and resonate with their target audience.

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